From Noise to Intelligence: Translating Social Listening into Strategic Action
In today’s digital world, most companies offering social listening or WEBINT services focus on metrics: how many likes a post received, how often a brand was mentioned, who published what, and when.
When Systems Are Breached, Trust Is What Bleeds. It began with a single alert. Then came the headlines. In September 2022, Optus—Australia’s second-largest telecom provider—was hit by a devastating data breach.
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